First Imagine a red stop signal in bold. What do you think is more effective? The character or the words:
Please stop when you see this sign.
It speaks for itself, does not it?
Second Visual treats 60 000 times faster than text. Given the age we live in, instant gratification, instant delivery, instant, everything works better for our minds to attention deficit.
Third Visual treated simultaneously – you may be exposed a picture of a couple of minutes and then I remember the smallest details. However, the text in a linear manner, ie, sentence by sentence treated.
4th Most communication is nonverbal. You’ve heard this before, but do not forget, this is in particular reference to speaking in public or in conversation. At least 55% of communication requires that the creative part of the brain (Tony Robbins) … Tone means (such as screaming or whispering) … all that will change the meaning of what you say. [Read more...]
Tags: Visual Communicator
