First Imagine a red stop signal in bold. What do you think is more effective? The character or the words:
Please stop when you see this sign.
It speaks for itself, does not it?
Second Visual treats 60 000 times faster than text. Given the age we live in, instant gratification, instant delivery, instant, everything works better for our minds to attention deficit.
Third Visual treated simultaneously – you may be exposed a picture of a couple of minutes and then I remember the smallest details. However, the text in a linear manner, ie, sentence by sentence treated.
4th Most communication is nonverbal. You’ve heard this before, but do not forget, this is in particular reference to speaking in public or in conversation. At least 55% of communication requires that the creative part of the brain (Tony Robbins) … Tone means (such as screaming or whispering) … all that will change the meaning of what you say.
For example, in a conversation with a prospect, you could say the right things the right tone, with a variety of effective sales techniques. However, if you have a costume reflects open all night with two goth and retro (if such a thing), so visual, you do not give a consistent message to your audience.
5th The imagery is more powerful than words alone, when to talk about it or to convey a message to the audience. In fact, suggests a study initiated by 3M, that there may be 43% efficient, while the use of visual aids as a presenter rather than nothing.
Also present attempts to roads, without the help of a map to find address?
6th Emotion is a serious candidate for visual communication. Do you think you could easily describe their own feelings of winning a million dollars, or keep you from thinking clearly shows a photograph his feelings? Several studies, including Matsumoto and Ekman (1993) show that the resistance culture, emotions such as anger, disgust, fear, surprise and constant values.
7th Have you ever had a house advertised for sale online without pictures? Why? You want to make your potential buyers, an emotional connection with your property, is not it? “A beautiful home with hardwood floors and a good sense “…? These words could describe almost 50% of what is there. And in this view?
Tags: Visual Communicator